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News & Press: Government Affairs

What Kroger Really Wants: Wine Bars

Wednesday, September 30, 2015  
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row-of-wine-bottles-xl Imagine a busy mom or dad in the minivan with kids in tow, making the last grocery store stop and hitting the wine bar before heading home. Wait, did we say wine bar in the grocery store? Yes, we did. Fry's Food & Drug Stores, a division of Kroger, has opened a wine bar in a Scottsdale, Ariz., location. Pam Erickson, CEO of Public Action Management a former executive director of a state liquor control commission, was a recent speaker in Indiana and has testified on alcohol legislation here in the past alongside IABR. "These (photos) illustrate how Kroger wants to maximize merchandising of alcohol throughout the entire store. I used the photos initially for an underage drinking conference to show how extensive alcohol merchandising can be in a grocery store. This is where I believe the big box stores want to go with alcohol ... extensive advertising and promotion throughout the store to foster impulse buying.There is no recognition that kids also roam grocery stores and are readily exposed to advertising and impulse buy ideas." Kroger's corporate office is based inCincinnati, Ohio. Maybe mom and dad can put the car seat up on the bar stool.

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